LACAR is a company operating in the pharmaceutical sector, for which we led a full rebranding. The objective was to clarify its positioning, strengthen its credibility, and build a brand image that truly reflects its ambition and expertise. This work was carried out in close collaboration with Carole Haine, strategist, whose sharp and structured approach helped anchor the brand in a clear, coherent, and long-term vision. Together, we laid solid foundations: a strong strategy, a distinctive identity, and a consistent brand language, designed to support LACAR’s growth and visibility over time.
